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ABOUT
Our collection of streetwear exhibits the global influence of Harlem Life, Culture and Excellence. We are a privately held premium clothing brand created by A.R., Owner & Chief Design Officer. He was born and raised in Central Harlem by a family heavily immersed in music and the arts. His relatives are rooted in Harlem going back to his great-grandparents.
A.R. has worked as an executive in several ventures including the design companies A.R. Graph-X and PubCity LLC; as well as music industry related companies such as Justo's Mixtape Awards and the award winning music video show, Video Undaground. He recently established Harlem Homage out of a desire to create a collection representing his hometown. A.R. adds, "Harlem is the mecca of Black American culture on a whole. When I chose to dive into the business of designing brands, I decided the very first would be one that pays Harlem its proper Homage."
While our initial collection was being created in the year prior to its release, it was unforeseen that a global pandemic would be cloaked over New York City and the entire world. However, A.R. felt his targeted release date was too significant to bypass. So despite the COVID-19 pandemic being at its peak, the brand made its debut on Juneteenth, 2020, with a premium streetwear collection. It has since been extremely well received.
BRAND IDENTIFIERS
Flagship Logo 2022
HRLM New York
by Harlem Homage
Barcode Logo
Emblem/Monogram
Signature Logo 2020
Old Harlem
by Harlem Homage
ABOUT HARLEM
Combine a major New York City transportation artery, cultural epicenter, architectural polyglot, and famed destination and the result is Harlem — a capital of Black American cultural life since the early 20th century.
Harlem is a section of New York City in northern Manhattan bordering on the Harlem and East Rivers, also referred to as "Uptown" by local New Yorker's. A rapid influx of Black Americans began roughly around 1910 which made Harlem one of the largest Black communities in the United States. In the 1920’s, a flowering of Black literature, poetry, arts, music, fashion and politics became one of the most significant eras of cultural expression in the nation’s history—the Harlem Renaissance. Thus, Harlem is also referred to as Black Mecca.
After World War II ended in the mid 1940’s, a wave of people started arriving from Puerto Rico into an area that was predominantly Italian on the east side of Harlem, transforming it into El Barrio – Spanish for “neighborhood” – thus known as Spanish Harlem. Today its is a melting pot of Puerto Ricans, Dominicans, Mexicans, Cubans and other Spanish speaking nationalities, as many Black people live in the Spanish/East Harlem section of Harlem as well.
For more about Harlem check out these: 10 Reasons To Love Harlem (YouTube)
HARLEM NEIGHBORHOODS
Central Harlem is the core of Harlem and generally runs north from 110th St. to 155th St., between Amsterdam Ave. and Fifth Ave.
East Harlem, extends north from 96th Street and east from Fifth Ave. A primarily Latinx neighborhood also known as Spanish Harlem (El Barrio),
Hamilton Heights runs from 135th St. to 155th St. on the west side, from Riverside to Edgecombe.
Manhattanville runs from 125th St. to 135th St. on the west side, west of Amsterdam.
Morningside Heights is bounded by Morningside Drive to the east, 125th Street to the north, 110th Street to the south, and Riverside Drive to the west.
South Harlem, located within Central Harlem, generally refers to the area from 125th St. spanning south to 110th St. (Real estate developers have tried to rebrand this popular area as SoHa. However, that has been thoroughly rejected by local Harlemites.)
Sugar Hill is an official historic district. It runs from 145th St. to 155th St. and from Amsterdam to Edgecombe, all of which is part of Hamilton Heights.
West Harlem includes smaller neighborhoods, such as Hamilton Heights-Sugar Hill, Manhattanville, and Morningside Heights and spans west of Fredrick Douglass Boulevard to the Hudson River between 110th and 155th Streets.
